Some Useful Questions On Straightforward [fashion] Products
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“Now, if you remember that Prada used neon last season and want to see who else did for a mood board, you can do it fast and with just a few clicks of your mouse.” Le Figaro and The Financial Times have called Tagwalk the Google of fashion. But when she started out, Ms. Van Houtte, who initially tagged every single image by hand (now it is mostly done via artificial intelligence algorithms, though still given a human once-over before going live), encountered considerable skepticism, particularly from potential investors. “A lot of them were very dismissive,” she said. “They said it was too niche, that it only catered to bloggers and assistants and lower rungs of the fashion industry, that it couldn’t scale. Even my parents started having their doubts about where the business could go.” Critically, one person did not. Carmen Busquets , the Venezuelan businesswoman and angel investor who found fame as a founding investor in Net-a-Porter, quickly understood Tagwalk’s potential. She put seed funding into the business when it was just two months old. “Investing early on in disruptive ideas is always a big risk, but it’s one I’ve taken many times because you become a co-founder and partner as well as an investor,” said Ms. Busquets, who later introduced Ms. Van Houtte to a secondary major investor, Adrian Cheng of C Ventures.
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